A joint initiative between Birmingham City Council, Marketing Birmingham, VisitBritain and the Government came to fruition as an inaugural flight from China to Birmingham landed on the newly-extended runway at Birmingham Airport yesterday; the historic flight marked the start of the only UK to China direct air route to operate from outside London. Disembarking passengers from the China Southern Airlines plane were warmly greeted by key figures from local councils and government and received assistance through the airport from Chinese students, who are currently studying at universities in Birmingham. Later in the day, a China Southern Airlines flight departed from Birmingham, carrying passengers to Beijing. A further three flights on this route, to take place up to 6th August, are reported to be sold out.
This forms part of the wider VisitBritain ‘GREAT China Welcome’ campaign aimed at the Chinese market. The Government also announced last year that applications from the Far East would be simplified to encourage Chinese tourism to the UK.
The improving quality of hospitality in the UK and an increased connection with local character, are two aspects that have helped encourage people to take a domestic holiday but what other factors are driving the trends? This question will be explored through several case studies with the speakers sharing tips on how to stay ahead of the game, latest innovations and various approaches to satisfying future customers.
This July, Routledge is offering free online access to their most popular articles and ebooks, covering topics such as the pursuit for sustainable tourism, the growing demand for air travel and the relationship between tourism, trade and growth. Explore the 'Economics of Travel & Tourism' collection here
From the first passenger plane to Virgin Galactic, air travel has come a long way and in this article, Lonely Planet talk about ten iconic planes which have transformed the way we travel. They have also posted about a selection of airports to be found in the most unlikely places, such as on beaches, hidden in mountain sides and atop compacted ice! They also provide a list of what they consider to be the very best airports across the world, which have facilities including museums, spas, galleries and even a swimming pool.